What channels do they use to interact with your products? What emotions do they feel? What is unacceptable? Put yourself in the shoes of potential customers and think about their relationship with your brand. The Customer Journey template is here to help you map the journey your customers take from A to Z.Īs an essential stage in marketing strategies, the omnichannel customer journey is both technical and emotional. When selling a product or service, you need to offer the customer a unique and personalized experience. Work as a team to improve your customers’ journey and resolve any stumbling blocks